China State of Play
before your next china decision, get a clearer view.
understand where your brand stands, what is changing around it, and what to do next.
discuss a state of play →why this work matters
china has changed. the assumptions around it need to change too.
global reputation, past success and visibility are no longer enough. consumers are changing, categories are fragmenting and competition is sharper.
china state of play gives local and global leadership one shared view of where the brand stands — and a clearer basis for what to do next.
the questions that matter
brand & positioning
how is the brand seen today, and what does it mean to consumers?
permission & barriers
where does the brand have permission to play, and where does it need stronger proof?
consumer opportunity
which audiences, needs or occasions offer the strongest potential?
category role
which categories or products are best placed to lead the market?
strategic direction
what should the brand prioritise next — and what should it avoid?
two perspectives. one view of what to do next.
china state of play combines jing daily’s market visibility with other logic’s strategic judgement.
jing daily
seesthe signals
culture, consumers, categories and emerging market movements.
other logic
turns signalsinto direction
strategic interpretation, senior judgement and practical choices.
together
from insightto action
one shared market view and clearer direction on what to do next.
the evidence base
built from multiple views of the market.
social listening
relevant red conversations, supported by other platforms where useful.
competitive review
direct competitors, strategic reference brands and cautionary cases.
consumer conversations
in-depth perspectives from current, lapsed and relevant category consumers.
expert perspective
senior views from people close to the category, retail environment and wider market.