12–18 October 2026 · other logic partners

    china & asia brand moves

    Adidas, Supreme × Martine Rose and CASETiFY

    Adidas makes a Shanghai runway feel like a living archive, Supreme puts one sneaker behind a physical-store door, and CASETiFY gives a game world weight and texture.

    01 / Sport & creative culture · China

    Adidas

    A runway, a Stan Smith archive, and a tennis court

    Shanghai Fashion Week gave Adidas a stage for Spring/Summer 2027 — and a chance to bring one of its oldest shoes back to the sport behind it.

    Adidas FUTURE OF THREE runway lineup at ROJO, Shanghai, 15 October 2026
    Photo: Wenhui Daily, 16 October 2026 (via Sohu)

    On 15 October, Adidas staged FUTURE OF THREE at ROJO Art & Culture Space in Shanghai. The Spring/Summer 2027 presentation moved between women’s Originals, technical Future of Style pieces, outdoor looks, Chinese-inspired tailoring and Y-3. The space remained open through 18 October, with a Stan Smith archive, future-footwear previews, a showroom and tennis activities outside.

    For a brand that has spent years moving between sport and streetwear, the most revealing detail may be the tennis court. Stan Smith is both a former player and one of fashion’s most durable shoes. Bringing the shoe back alongside a physical sport gives the archive something a display case cannot: people using it. Visitors could move between what Adidas has made, what it plans to make next and what they might actually do in its products.

    The question after the show

    The project followed last year’s POWER OF THREE spectacle, but this edition put more weight on participation and 2027 product. The unanswered question is which ideas shown in Shanghai will reach stores, and which will remain compelling fashion-week images. The brand has made its appetite for creative expression visible. The harder test is whether the strongest work has a life beyond the event — and perhaps beyond China.

    Source: Wenhui Daily · 16 October 2026 → · Shanghai Fashion Week · official schedule → · Project preview · 8 October 2026 →

    02 / Streetwear & retail · China

    Supreme × Martine Rose

    One sneaker, one Shanghai address

    The collection reached Asia this weekend, but China’s online and physical shoppers were not offered quite the same drop.

    Black Supreme × Martine Rose × Nike Dunk Low with a Mike Tyson photograph
    Image: Supreme / Martine Rose campaign, via NOWRE, 12 October 2026

    Supreme’s new Martine Rose capsule reached Asia on 17 October, but the distribution in mainland China was split. Clothing and accessories were offered through the Shanghai store and WeChat mini-program; the Nike Dunk Low was available only at the physical Shanghai store, according to Chinese streetwear publication NOWRE. The wider collection includes patchwork leather, shearling and sports jerseys. On the black Dunk, a photograph of Mike Tyson crosses the side of the shoe.

    The drop is also a map

    WeChat is an efficient way to make a release available far beyond one city. Keeping this shoe off the mini-program makes the store itself part of the event. Scarcity has long been part of Supreme’s vocabulary; here, the channel rule gives a particular address a role that online checkout cannot play. The interesting tension is whether the shoe’s design or the effort required to get it will prove more memorable. The Shanghai-only restriction applies to its mainland China release, not to the global launch.

    Source: NOWRE · 12 October 2026 → · Sneaker Freaker · updated 13 October →

    03 / Tech accessories & gaming · Japan / Hong Kong

    CASETiFY × Kojima Productions

    A game world you can hold

    A new accessories collection uses metal, texture and collectible objects to carry a fictional universe into everyday life.

    Ludens character holding the sculptural phone case from KOJIMA PRODUCTIONS × CASETiFY
    Image: CASETiFY / Kojima Productions, via PR TIMES, 12 October 2026

    CASETiFY’s 15th anniversary met Kojima Productions’ 10th in a collection released globally on 15 October. The Hong Kong- and Los Angeles-based accessories brand developed it with the Tokyo studio, working with game creator Hideo Kojima and art director Yoji Shinkawa. At its centre is a three-dimensional aluminium phone case. Other pieces draw on Death Stranding, the studio’s Ludens emblem and its distinctive visual world.

    Beyond the printed logo

    The interesting decision is material. A case shaped and textured around a fictional universe asks to be handled, rather than simply recognised in a photograph. The collection also includes small accessories and random collectible cards, extending the experience beyond a single purchase. CASETiFY has not disclosed sales, so the commercial response remains unknown. What is visible is a different ambition for game merchandise: to make a phone accessory feel like a designed object from the game’s world.

    Source: CASETiFY official release · 12 October 2026 → · Collection page · CASETiFY →