it’s getting harder to find a tennis court in shanghai

shanghai’s crowded tennis courts point to a broader shift: sport in china is becoming less of an occasional spectacle and more of a recurring part of everyday life. for brands, landlords and operators, the opportunity extends beyond sponsoring the event itself. it lies in the hours around the match, and in the products, services and spaces people return to week after week. when participation becomes habit, relevance is built through repetition rather than a single moment of attention.