topics
articles and short takes on consumer.
· by marc-olivier arnold
dior's hand-drawn christmas film was accused of being ai over a six-fingered hand. if the story is "made by human hands", luxury now has to prove it.
9 november 2026read →
published in jing daily · by marc-olivier arnold
a xiaohongshu parody turns a sichuan auntie's apron into a high-end fashion campaign. are chinese viewers still receptive to luxury codes?
27 october 2026read →
published in jing daily · by angelito tan
weak confidence and years of price rises explain part of it. the harder question is what wealthy customers are now choosing to spend on instead.
20 october 2026read →
as sport becomes part of everyday life in china, the more interesting commercial story may be what happens when people keep coming back.
6 october 2026read →
pets are becoming part of almost every human occasion in china — even mid-autumn festival — and that may be where the pet economy gets more interesting.
3 october 2026read →
china hasn't lost its appetite for luxury, but it may be getting bored with the way luxury keeps repeating itself.
25 september 2026read →
· by angelito tan
The secondary market is showing stronger demand for women’s watches — and a broader idea of what makes a watch worth owning.
17 september 2026read →
Chinese carmakers are moving beyond performance and design toward redefining what a car is for when no one is driving.
China is not necessarily becoming harder for brands—it is becoming faster at exposing what lacks real meaning.
12 august 2026read →
