angelito tan
co-founder & managing partner
angelito advises ceos and founders of premium brands on strategy and growth across asia. drawing on more than 25 years of operating and advisory experience, he helps leadership teams navigate complex markets, sharpen brand direction and build businesses positioned for long-term growth.
experience
advising ceos, founders and leadership teams on growth, strategy and transformation across asia.
areas of focus
asia strategy · growth strategy · market entry · global expansion · distribution strategy · strategic networks & partnerships · business transformation · organization & leadership
selected sectors
fashion & accessories · beauty & fragrance · wines & spirits · hospitality & wellness · financial services
outside work
angelito is a dedicated jiu-jitsu practitioner, training and competing at an advanced level.
recognition
named to jing daily’s jing 100 — the voices shaping the future of luxury in china
view the jing 100 profile ↗read the news →writing
xi-trump summits reopen a question western brands thought they had settled
article13 october 2026jing daily→
a coffee shop where the jeweller used to be.
short take3 october 2026→
going global is not just about taking what works at home somewhere else.
short take22 september 2026→
steph curry’s li-ning deal and the hard part of going global
article22 september 2026jing daily→
women aren’t just entering watch collecting. they may be redefining value.
short take17 september 2026→
culture often moves before the market does.
short take17 september 2026→
what does it mean to be a distinctly premium chinese brand?
article5 september 2026jing daily→