published in jing daily
luxury’s biggest competitor may not sell luxury at all
weak confidence and years of price rises explain part of it. the harder question is what wealthy customers are now choosing to spend on instead.
written by angelito tan20 october 2026
if a handbag brand is no longer competing mainly with other handbag brands, who is it actually competing with for the customer’s money? how should a luxury house respond when falling sales reflect a customer reconsidering the purchase rather than a problem with the product? and does every luxury house now need hotels and restaurants, or does the shift in customer spending call for something else?
read the full article in jing daily ↗before your next china decision, get a clearer view.
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