published in jing daily · chinese brands going global
the next chinese luxury brand might already be 1,000 years old
jingdezhen joined the unesco world heritage list in july, weeks before beijing issued its first industrial policy for the country's oldest trades. the craft being protected could be the foundation of a distinctly chinese luxury.
written by marc-olivier arnold29 september 2026
how far can china take craft traditions that are centuries old and turn them into the foundation for modern luxury brands? and what if the strongest form of localisation for a global house is letting chinese creative work leave china entirely and shape the house elsewhere?
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