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fashion

articles and short takes on fashion.

published in jing daily · by marc-olivier arnold

what happens when luxury fashion stops impressing?

a xiaohongshu parody turns a sichuan auntie's apron into a high-end fashion campaign. are chinese viewers still receptive to luxury codes?

• fashion
• consumer

27 october 2026read →

published in jing daily · by marc-olivier arnold

the next chinese luxury brand might already be 1,000 years old

jingdezhen joined the unesco world heritage list in july, weeks before beijing issued its first industrial policy for the country's oldest trades. the craft being protected could be the foundation of a distinctly chinese luxury.

• branding
• fashion

29 september 2026read →

· by marc-olivier arnold

china may not be losing its appetite for luxury. it may be getting bored.

china hasn't lost its appetite for luxury, but it may be getting bored with the way luxury keeps repeating itself.

• consumer
• fashion

25 september 2026read →