topics

branding

articles and short takes on branding.

· by marc-olivier arnold

six fingers can undo six months of craft.

dior's hand-drawn christmas film was accused of being ai over a six-fingered hand. if the story is "made by human hands", luxury now has to prove it.

• branding
• consumer

9 november 2026read →

published in jing daily · by marc-olivier arnold

the next chinese luxury brand might already be 1,000 years old

jingdezhen joined the unesco world heritage list in july, weeks before beijing issued its first industrial policy for the country's oldest trades. the craft being protected could be the foundation of a distinctly chinese luxury.

• branding
• fashion

29 september 2026read →

· by angelito tan

going global is not just about taking what works at home somewhere else.

S-Tron China was a reminder that expansion still depends on being there — meeting people, building trust and understanding the small local habits that shape how products are actually used.

• branding
• strategy

22 september 2026read →

published in jing daily · by angelito tan

steph curry’s li-ning deal and the hard part of going global

three decades of making the world’s products taught chinese companies everything except how to be wanted. that, not supply chains, now decides who travels well.

• branding
• strategy

22 september 2026read →

published in jing daily · by angelito tan

what does it mean to be a distinctly premium chinese brand?

Chinese brands no longer need western validation to feel premium — but they do need a language of their own.

• branding

5 september 2026read →