published in jing daily
what happens when luxury fashion stops impressing?
a xiaohongshu parody turns a sichuan auntie's apron into a high-end fashion campaign. are chinese viewers still receptive to luxury codes?
written by marc-olivier arnold27 october 2026
what does it mean for luxury when chinese consumers know its visual codes well enough to parody them with a kitchen apron? and if they can see through the image a campaign is selling, what actually makes luxury worth paying for?
read the full article in jing daily ↗before your next china decision, get a clearer view.
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