sector · 4 cases
fashion
defining the next phase of China relevance
global premium fashion brand · China
Identified and validated the growth bets that would make the brand more relevant to Chinese consumers.
- fashion
reframing modern making for luxury
global luxury manufacturer · Asia
Turned world-class manufacturing capabilities into a distinctive corporate story, identity and content system for global luxury partners.
- manufacturing
- fashion
evolving a global brand platform
global luxury menswear house · Global
Moved the brand beyond product-led communication into a more emotional cultural platform about modern masculinity, legacy and enduring values.
- fashion
stretching a performance brand into luxury
global sports brand · China
Established where the brand had permission to play in luxury and built the consumer, cultural and strategic playbook required to make the move credible.
- sports
- fashion
other sectors