sector · 10 cases
wines & spirits
bringing a nightlife spirit to the dinner table
global wines & spirits group · China
Meals already drove most of the business, but the brand was losing the table to baijiu. We replaced scattered initiatives with one platform built around three dining moments, each with its own audience, product and way to drink.
- wines & spirits
winning the night, outlet by outlet
global wines & spirits group · China
Mapped China’s prestige night into three moments, seven personas and 23 cities, gave each brand a clear role, and turned a wide but thinly converted presence into a focused plan for growth.
- wines & spirits
two brands, two opposite problems
global wine company · China
One brand was known but confusing; the other was barely known and read as dated. We gave each a distinct role and positioning, so the two grew different parts of China’s wine market instead of competing.
- wines & spirits
one growth architecture, from region to outlet
global wines & spirits group · Asia Pacific
A connected programme from regional portfolio choices to China strategy, then down to specific platforms for meals, nightlife, cocktail bars and flagship retail.
- wines & spirits
from four companies to one culture
global luxury group · china · culture
A respected luxury group in China, home to several brands across different categories, was proud of its houses but had no shared culture inside, and wanted one its people could recognise and feel.
- wines & spirits
resetting the next phase of China growth
global wines & spirits group · China
Reset the portfolio growth agenda across consumers, occasions, channels, route to market, innovation and organisation.
- wines & spirits
turning heritage into cultural authority
global luxury spirits house · China
Reoriented a heritage maison around craftsmanship, artistic preservation and cultural continuity, deepening legacy rather than reinventing it.
- wines & spirits
resetting the China growth strategy
global whisky house · China
Defined a sharper investment agenda for a tougher market, clarifying where to defend the core, rebuild momentum and place the next growth bets.
- wines & spirits
designing a flagship as a business model
global luxury spirits house · China
Defined the strategic role, location, consumer proposition, economics and operating model for a first-of-its-kind global flagship.
- wines & spirits
- retail
finding the bars that could unlock growth
global wines & spirits group · Shanghai
Translated a cocktailing opportunity into a Shanghai pilot focused on must-win accounts, trade relationships and activation.
- wines & spirits
- hospitality
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