sector · 2 cases
sports
stretching a performance brand into luxury
global sports brand · China
Established where the brand had permission to play in luxury and built the consumer, cultural and strategic playbook required to make the move credible.
- sports
- fashion
turning an indoor snow complex into a destination
large leisure destination · Shanghai
Defined who to win, what experience would create demand, what consumers would pay, and how large the addressable Shanghai opportunity could become.
- leisure
- sports
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