sector · 3 cases
hospitality

turning heritage into a way of hosting
independent boutique hotel · Southeast Asia
Found the hotel’s story in the messages once sent from a pre-war building, and turned it into a hospitality promise carried through the name, persona, pillars and guest experience.
- hospitality

creating a wellness business retreat
luxury hospitality group · Shanghai
Created and validated a wellness-led hotel proposition, shaping the guest journey, service principles and commercial concept from the ground up.
- hospitality
- wellness

finding the bars that could unlock growth
global wines & spirits group · Shanghai
Translated a cocktailing opportunity into a Shanghai pilot focused on must-win accounts, trade relationships and activation.
- wines & spirits
- hospitality
other sectors