wellness real estate · Suzhou
validating a wellness real estate concept
Tested the market, audience, proposition and pricing before building a full feasibility, brand and go-to-market framework.
is this wellness concept commercially viable in china — and what would make people choose it?
a new health and wellness destination was being developed in suzhou, and the founders needed to understand whether the concept had a credible market, who it should serve and how it should be positioned and priced before moving forward.
what we designed
a full feasibility, brand and go-to-market framework for the concept — assessing the suzhou real estate opportunity, defining priority hnwi audiences, testing the wellness proposition, establishing pricing logic, and translating the founders' vision into a differentiated brand. we also built the foundations for commercialisation, including the hnwi sales structure, clienteling approach and sales-team training needed to bring the proposition to market.
how we built the view
hnwi interviews · wellness expert interviews · suzhou real estate market study · china and global competitive benchmarking · feasibility modelling · pricing study · concept and positioning development
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