luxury hospitality group · Shanghai
creating a wellness business retreat
Created and validated a wellness-led hotel proposition, shaping the guest journey, service principles and commercial concept from the ground up.
what concept should we build around to make this hotel worth choosing in a crowded market?
a hotel group was developing a new property in shanghai from a blank site and needed a proposition that could stand apart from the conventional business-hotel model. we identified an opportunity to make wellbeing part of the core value proposition rather than an added amenity.
what we designed
a wellness-driven business retreat built around one central promise: business travellers should leave feeling more rejuvenated than when they arrived — physically and mentally. we developed the concept architecture from the ground up, shaping the guest journey, wellness programming, spatial activation and service principles around recovery, sleep, movement, nutrition and emotional wellbeing.
impact
the concept became the anandi hotel & spa shanghai — today positioned as china's first urban luxury wellness retreat, the inaugural healing hotels of the world member in china, and part of the leading hotels of the world.
how we built the view
30 in-depth consumer interviews · 300-consumer quantitative validation · 8 hospitality expert interviews · competitor benchmarking · hospitality and wellness concept review
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