service · 4 cases
naming & identity
turning chinese origin into a premium credential
premium cigar house · China → Europe
Created the name, strategy and identity for a Hainan cigar house, and turned an origin no one associated with fine cigars into the brand’s distinctive asset.
- lifestyle
turning heritage into a way of hosting
independent boutique hotel · Southeast Asia
Found the hotel’s story in the messages once sent from a pre-war building, and turned it into a hospitality promise carried through the name, persona, pillars and guest experience.
- hospitality
reframing modern making for luxury
global luxury manufacturer · Asia
Turned world-class manufacturing capabilities into a distinctive corporate story, identity and content system for global luxury partners.
- manufacturing
- fashion
validating a wellness real estate concept
wellness real estate · Suzhou
Tested the market, audience, proposition and pricing before building a full feasibility, brand and go-to-market framework.
- real estate
- wellness
other services
- culture first
- culture research
- culture strategy
- employee experience
- market entry
- growth strategy
- consumer research
- consumer strategy
- brand strategy
- cultural strategy
- portfolio strategy
- route to market
- activation
- experience design
- creative platform
- business case
- clienteling
- partner identification
- place branding