service · 5 cases
business case
resetting the next phase of China growth
global wines & spirits group · China
Reset the portfolio growth agenda across consumers, occasions, channels, route to market, innovation and organisation.
- wines & spirits
resetting the China growth strategy
global whisky house · China
Defined a sharper investment agenda for a tougher market, clarifying where to defend the core, rebuild momentum and place the next growth bets.
- wines & spirits
turning an indoor snow complex into a destination
large leisure destination · Shanghai
Defined who to win, what experience would create demand, what consumers would pay, and how large the addressable Shanghai opportunity could become.
- leisure
- sports
designing a flagship as a business model
global luxury spirits house · China
Defined the strategic role, location, consumer proposition, economics and operating model for a first-of-its-kind global flagship.
- wines & spirits
- retail
validating a wellness real estate concept
wellness real estate · Suzhou
Tested the market, audience, proposition and pricing before building a full feasibility, brand and go-to-market framework.
- real estate
- wellness
other services
- culture first
- culture research
- culture strategy
- employee experience
- market entry
- growth strategy
- consumer research
- consumer strategy
- brand strategy
- naming & identity
- cultural strategy
- portfolio strategy
- route to market
- activation
- experience design
- creative platform
- clienteling
- partner identification
- place branding