service · 9 cases
consumer research
from a beauty launch to a way back into china
global luxury house · China · beauty
A house well known in China had drifted out of the conversation, and wanted to know where its beauty line could win before investing.
- beauty
two brands, two opposite problems
global wine company · China
One brand was known but confusing; the other was barely known and read as dated. We gave each a distinct role and positioning, so the two grew different parts of China’s wine market instead of competing.
- wines & spirits
shaping the future of natural diamonds in China
global industry association · China
Reassessed what natural diamonds meant to a new generation and defined how the category could remain distinctive as consumer expectations shifted and synthetic alternatives emerged.
- watches & jewellery
defining the next phase of China relevance
global premium fashion brand · China
Identified and validated the growth bets that would make the brand more relevant to Chinese consumers.
- fashion
building a global city brand
municipal government · Shanghai
Created one clear international proposition connecting Shanghai's tourism, culture, trade and investment stories across audiences and markets.
- place branding
resetting the China growth strategy
global whisky house · China
Defined a sharper investment agenda for a tougher market, clarifying where to defend the core, rebuild momentum and place the next growth bets.
- wines & spirits
stretching a performance brand into luxury
global sports brand · China
Established where the brand had permission to play in luxury and built the consumer, cultural and strategic playbook required to make the move credible.
- sports
- fashion
validating a wellness real estate concept
wellness real estate · Suzhou
Tested the market, audience, proposition and pricing before building a full feasibility, brand and go-to-market framework.
- real estate
- wellness
rethinking ultra-luxury clienteling
global ultra-luxury automotive brand · Singapore
Identified the priority ultra-high-net-worth client groups and designed more tailored ways to recruit, engage and build relationships with them.
- automotive
other services
- culture first
- culture research
- culture strategy
- employee experience
- market entry
- growth strategy
- consumer strategy
- brand strategy
- naming & identity
- cultural strategy
- portfolio strategy
- route to market
- activation
- experience design
- creative platform
- business case
- clienteling
- partner identification
- place branding