global wines & spirits group · Shanghai
finding the bars that could unlock growth
Translated a cocktailing opportunity into a Shanghai pilot focused on must-win accounts, trade relationships and activation.
which bars and trade partners can turn a cocktailing strategy into visible market momentum?
a promising cocktailing opportunity needed to move from strategy into the market. success depended on choosing the right accounts and relationships, not producing a long list of possible venues.
what we designed
a focused shanghai bar pilot built around must-win accounts, influential trade relationships and an activation approach designed to create credible early momentum.
strategic output
turned a broad opportunity into a practical partner and activation agenda for the market.
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