service · 4 cases
experience design
turning heritage into a way of hosting
independent boutique hotel · Southeast Asia
Found the hotel’s story in the messages once sent from a pre-war building, and turned it into a hospitality promise carried through the name, persona, pillars and guest experience.
- hospitality
creating a wellness business retreat
luxury hospitality group · Shanghai
Created and validated a wellness-led hotel proposition, shaping the guest journey, service principles and commercial concept from the ground up.
- hospitality
- wellness
creating an insider luxury destination
luxury retail destination · Shanghai
Defined a differentiated luxury destination built around discovery, then translated it into positioning, experience architecture and tenant strategy.
- retail
rethinking ultra-luxury clienteling
global ultra-luxury automotive brand · Singapore
Identified the priority ultra-high-net-worth client groups and designed more tailored ways to recruit, engage and build relationships with them.
- automotive
other services
- culture first
- culture research
- culture strategy
- employee experience
- market entry
- growth strategy
- consumer research
- consumer strategy
- brand strategy
- naming & identity
- cultural strategy
- portfolio strategy
- route to market
- activation
- creative platform
- business case
- clienteling
- partner identification
- place branding