service · 7 cases
consumer strategy
bringing a nightlife spirit to the dinner table
global wines & spirits group · China
Meals already drove most of the business, but the brand was losing the table to baijiu. We replaced scattered initiatives with one platform built around three dining moments, each with its own audience, product and way to drink.
- wines & spirits
winning the night, outlet by outlet
global wines & spirits group · China
Mapped China’s prestige night into three moments, seven personas and 23 cities, gave each brand a clear role, and turned a wide but thinly converted presence into a focused plan for growth.
- wines & spirits
one growth architecture, from region to outlet
global wines & spirits group · Asia Pacific
A connected programme from regional portfolio choices to China strategy, then down to specific platforms for meals, nightlife, cocktail bars and flagship retail.
- wines & spirits
resetting the next phase of China growth
global wines & spirits group · China
Reset the portfolio growth agenda across consumers, occasions, channels, route to market, innovation and organisation.
- wines & spirits
creating a wellness business retreat
luxury hospitality group · Shanghai
Created and validated a wellness-led hotel proposition, shaping the guest journey, service principles and commercial concept from the ground up.
- hospitality
- wellness
turning an indoor snow complex into a destination
large leisure destination · Shanghai
Defined who to win, what experience would create demand, what consumers would pay, and how large the addressable Shanghai opportunity could become.
- leisure
- sports
rethinking ultra-luxury clienteling
global ultra-luxury automotive brand · Singapore
Identified the priority ultra-high-net-worth client groups and designed more tailored ways to recruit, engage and build relationships with them.
- automotive
other services
- culture first
- culture research
- culture strategy
- employee experience
- market entry
- growth strategy
- consumer research
- brand strategy
- naming & identity
- cultural strategy
- portfolio strategy
- route to market
- activation
- experience design
- creative platform
- business case
- clienteling
- partner identification
- place branding