service · 2 cases
partner identification
turning chinese origin into a premium credential
premium cigar house · China → Europe
Created the name, strategy and identity for a Hainan cigar house, and turned an origin no one associated with fine cigars into the brand’s distinctive asset.
- lifestyle
finding the bars that could unlock growth
global wines & spirits group · Shanghai
Translated a cocktailing opportunity into a Shanghai pilot focused on must-win accounts, trade relationships and activation.
- wines & spirits
- hospitality
other services
- culture first
- culture research
- culture strategy
- employee experience
- market entry
- growth strategy
- consumer research
- consumer strategy
- brand strategy
- naming & identity
- cultural strategy
- portfolio strategy
- route to market
- activation
- experience design
- creative platform
- business case
- clienteling
- place branding