service · 5 cases
activation
bringing a nightlife spirit to the dinner table
global wines & spirits group · China
Meals already drove most of the business, but the brand was losing the table to baijiu. We replaced scattered initiatives with one platform built around three dining moments, each with its own audience, product and way to drink.
- wines & spirits
one growth architecture, from region to outlet
global wines & spirits group · Asia Pacific
A connected programme from regional portfolio choices to China strategy, then down to specific platforms for meals, nightlife, cocktail bars and flagship retail.
- wines & spirits
building a global city brand
municipal government · Shanghai
Created one clear international proposition connecting Shanghai's tourism, culture, trade and investment stories across audiences and markets.
- place branding
evolving a global brand platform
global luxury menswear house · Global
Moved the brand beyond product-led communication into a more emotional cultural platform about modern masculinity, legacy and enduring values.
- fashion
finding the bars that could unlock growth
global wines & spirits group · Shanghai
Translated a cocktailing opportunity into a Shanghai pilot focused on must-win accounts, trade relationships and activation.
- wines & spirits
- hospitality
other services
- culture first
- culture research
- culture strategy
- employee experience
- market entry
- growth strategy
- consumer research
- consumer strategy
- brand strategy
- naming & identity
- cultural strategy
- portfolio strategy
- route to market
- experience design
- creative platform
- business case
- clienteling
- partner identification
- place branding