service · 5 cases
route to market
one growth architecture, from region to outlet
global wines & spirits group · Asia Pacific
A connected programme from regional portfolio choices to China strategy, then down to specific platforms for meals, nightlife, cocktail bars and flagship retail.
- wines & spirits
resetting the next phase of China growth
global wines & spirits group · China
Reset the portfolio growth agenda across consumers, occasions, channels, route to market, innovation and organisation.
- wines & spirits
creating an insider luxury destination
luxury retail destination · Shanghai
Defined a differentiated luxury destination built around discovery, then translated it into positioning, experience architecture and tenant strategy.
- retail
designing a flagship as a business model
global luxury spirits house · China
Defined the strategic role, location, consumer proposition, economics and operating model for a first-of-its-kind global flagship.
- wines & spirits
- retail
finding the bars that could unlock growth
global wines & spirits group · Shanghai
Translated a cocktailing opportunity into a Shanghai pilot focused on must-win accounts, trade relationships and activation.
- wines & spirits
- hospitality
other services
- culture first
- culture research
- culture strategy
- employee experience
- market entry
- growth strategy
- consumer research
- consumer strategy
- brand strategy
- naming & identity
- cultural strategy
- portfolio strategy
- activation
- experience design
- creative platform
- business case
- clienteling
- partner identification
- place branding