global wines & spirits group · China
resetting the next phase of China growth
Reset the portfolio growth agenda across consumers, occasions, channels, route to market, innovation and organisation.
when the old growth model is no longer enough, where should the next phase come from?
the china market was changing and the established playbook could no longer carry the portfolio forward. leadership needed a connected view of where to focus and what would need to change.
what we designed
a renewed china growth architecture across portfolio priorities, consumers and occasions, channels and route to market, innovation, and the organisational choices required to deliver it.
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