service · 6 cases
portfolio strategy
bringing a nightlife spirit to the dinner table
global wines & spirits group · China
Meals already drove most of the business, but the brand was losing the table to baijiu. We replaced scattered initiatives with one platform built around three dining moments, each with its own audience, product and way to drink.
- wines & spirits
winning the night, outlet by outlet
global wines & spirits group · China
Mapped China’s prestige night into three moments, seven personas and 23 cities, gave each brand a clear role, and turned a wide but thinly converted presence into a focused plan for growth.
- wines & spirits
two brands, two opposite problems
global wine company · China
One brand was known but confusing; the other was barely known and read as dated. We gave each a distinct role and positioning, so the two grew different parts of China’s wine market instead of competing.
- wines & spirits
one growth architecture, from region to outlet
global wines & spirits group · Asia Pacific
A connected programme from regional portfolio choices to China strategy, then down to specific platforms for meals, nightlife, cocktail bars and flagship retail.
- wines & spirits
shaping the future of natural diamonds in China
global industry association · China
Reassessed what natural diamonds meant to a new generation and defined how the category could remain distinctive as consumer expectations shifted and synthetic alternatives emerged.
- watches & jewellery
resetting the next phase of China growth
global wines & spirits group · China
Reset the portfolio growth agenda across consumers, occasions, channels, route to market, innovation and organisation.
- wines & spirits
other services
- culture first
- culture research
- culture strategy
- employee experience
- market entry
- growth strategy
- consumer research
- consumer strategy
- brand strategy
- naming & identity
- cultural strategy
- route to market
- activation
- experience design
- creative platform
- business case
- clienteling
- partner identification
- place branding