service · 6 cases
growth strategy
one growth architecture, from region to outlet
global wines & spirits group · Asia Pacific
A connected programme from regional portfolio choices to China strategy, then down to specific platforms for meals, nightlife, cocktail bars and flagship retail.
- wines & spirits
shaping the future of natural diamonds in China
global industry association · China
Reassessed what natural diamonds meant to a new generation and defined how the category could remain distinctive as consumer expectations shifted and synthetic alternatives emerged.
- watches & jewellery
resetting the next phase of China growth
global wines & spirits group · China
Reset the portfolio growth agenda across consumers, occasions, channels, route to market, innovation and organisation.
- wines & spirits
defining the next phase of China relevance
global premium fashion brand · China
Identified and validated the growth bets that would make the brand more relevant to Chinese consumers.
- fashion
resetting the China growth strategy
global whisky house · China
Defined a sharper investment agenda for a tougher market, clarifying where to defend the core, rebuild momentum and place the next growth bets.
- wines & spirits
stretching a performance brand into luxury
global sports brand · China
Established where the brand had permission to play in luxury and built the consumer, cultural and strategic playbook required to make the move credible.
- sports
- fashion
other services
- culture first
- culture research
- culture strategy
- employee experience
- market entry
- consumer research
- consumer strategy
- brand strategy
- naming & identity
- cultural strategy
- portfolio strategy
- route to market
- activation
- experience design
- creative platform
- business case
- clienteling
- partner identification
- place branding