service · 2 cases
cultural strategy
from a beauty launch to a way back into china
global luxury house · China · beauty
A house well known in China had drifted out of the conversation, and wanted to know where its beauty line could win before investing.
- beauty
evolving a global brand platform
global luxury menswear house · Global
Moved the brand beyond product-led communication into a more emotional cultural platform about modern masculinity, legacy and enduring values.
- fashion
other services
- culture first
- culture research
- culture strategy
- employee experience
- market entry
- growth strategy
- consumer research
- consumer strategy
- brand strategy
- naming & identity
- portfolio strategy
- route to market
- activation
- experience design
- creative platform
- business case
- clienteling
- partner identification
- place branding