service · 4 cases
market entry
from a beauty launch to a way back into china
global luxury house · China · beauty
A house well known in China had drifted out of the conversation, and wanted to know where its beauty line could win before investing.
- beauty
turning chinese origin into a premium credential
premium cigar house · China → Europe
Created the name, strategy and identity for a Hainan cigar house, and turned an origin no one associated with fine cigars into the brand’s distinctive asset.
- lifestyle
defining the next phase of China relevance
global premium fashion brand · China
Identified and validated the growth bets that would make the brand more relevant to Chinese consumers.
- fashion
resetting the China growth strategy
global whisky house · China
Defined a sharper investment agenda for a tougher market, clarifying where to defend the core, rebuild momentum and place the next growth bets.
- wines & spirits
other services
- culture first
- culture research
- culture strategy
- employee experience
- growth strategy
- consumer research
- consumer strategy
- brand strategy
- naming & identity
- cultural strategy
- portfolio strategy
- route to market
- activation
- experience design
- creative platform
- business case
- clienteling
- partner identification
- place branding