service · 1 case

culture strategy

from four companies to one culture

global luxury group · china · culture

A respected luxury group in China, home to several brands across different categories, was proud of its houses but had no shared culture inside, and wanted one its people could recognise and feel.

wines & spirits

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culture first
culture research
employee experience
market entry
growth strategy
consumer research
consumer strategy
brand strategy
naming & identity
cultural strategy
portfolio strategy
route to market
activation
experience design
creative platform
business case
clienteling
partner identification
place branding