service · 4 cases
creative platform
two brands, two opposite problems
global wine company · China
One brand was known but confusing; the other was barely known and read as dated. We gave each a distinct role and positioning, so the two grew different parts of China’s wine market instead of competing.
- wines & spirits
shaping the future of natural diamonds in China
global industry association · China
Reassessed what natural diamonds meant to a new generation and defined how the category could remain distinctive as consumer expectations shifted and synthetic alternatives emerged.
- watches & jewellery
reframing modern making for luxury
global luxury manufacturer · Asia
Turned world-class manufacturing capabilities into a distinctive corporate story, identity and content system for global luxury partners.
- manufacturing
- fashion
evolving a global brand platform
global luxury menswear house · Global
Moved the brand beyond product-led communication into a more emotional cultural platform about modern masculinity, legacy and enduring values.
- fashion
other services
- culture first
- culture research
- culture strategy
- employee experience
- market entry
- growth strategy
- consumer research
- consumer strategy
- brand strategy
- naming & identity
- cultural strategy
- portfolio strategy
- route to market
- activation
- experience design
- business case
- clienteling
- partner identification
- place branding