service · 2 cases
place branding
winning the night, outlet by outlet
global wines & spirits group · China
Mapped China’s prestige night into three moments, seven personas and 23 cities, gave each brand a clear role, and turned a wide but thinly converted presence into a focused plan for growth.
- wines & spirits
building a global city brand
municipal government · Shanghai
Created one clear international proposition connecting Shanghai's tourism, culture, trade and investment stories across audiences and markets.
- place branding
other services
- culture first
- culture research
- culture strategy
- employee experience
- market entry
- growth strategy
- consumer research
- consumer strategy
- brand strategy
- naming & identity
- cultural strategy
- portfolio strategy
- route to market
- activation
- experience design
- creative platform
- business case
- clienteling
- partner identification